The Telegraph wants to do away with the ‘no news is good news’ approach to reporting for a new channel its working with health business Seven Seas to dedicate to just publishing good news.
The ‘Good News’ channel arrives just in time for Valentine’s Day and can be found on the publisher’s website populated daily with good news including real life features, profiles of Seven Seas brand ambassadors and tips for improving health and well-being. A Valentine’s Day video has kicked off the tie-up, featuring children giving their opinion on what they think love is.
It’s part of a wider#mygoodnews campaign featuring a cover wrap and a double page spread in its weekend supplement. Brokered by Arena Media and developed in-house by Telegraph Spark, the publisher’s branded content team, the campaign runs until 22 May and will asks people to share the hashtag when they post content of themselves making someone else smile.
Dan Gee, creative solutions manager at Telegraph Spark said: “We are really excited by the ambition and potential of this new partnership with Seven Seas. The data told us that light-hearted content was key to the channel’s success and our idea to blend together three sources of content means the hub will be insightful, talked about and most importantly, successful.”