UBS and Bloomberg Media have this week launched the latest digital execution in the content series for the bank’s 'Together' campaign, a film that stars the Lamborghini family.
Created by Bloomberg Media Studios, the content follows the campaign's aim of highlighting that it is the important things in life such as family and values that unite people.
Bloomberg Media Studios spent the week with the Lamborghini family at Palazzo del Vignola, their 15th century Renaissance manor house, to capture the spirit behind one of Italy’s most famous, entrepreneurial families.
Arif Durrani, commercial editor of EMEA at Bloomberg Media Studios, said: “To try and bring to life UBS’ series around life’s questions has been a great challenge for our new team. Working closely with Mike Corcoran, Bloomberg’s global executive editor in New York, and creative director Dave Thompson in LA, we were able to harness Bloomberg’s standing to connect with three generations of one of Italy’s most famous entrepreneurial families.”
The Together campaign launched last September following an 18-month long rebrand of UBS to reflect a shift in strategy to focus on wealth management.
The first digital push on Bloomberg, 'Am I a Good Father', featured former racing driver David Coulthard talking about the difficulties in achieving a work / life balance.
Bloomberg Media Studios' creative directors Calum Youngson and David Hodgson also worked on the project.