The TurboTax take on the teaser

Alliterative headline aside, Intuit TurboTax announced that they are returning to the Super Bowl with a commercial that does not star the iconic James Lipton. Created by Portland, Oregon-based Wieden+Kennedy, the :60 spot pokes a bit of fun at the increased culture of competition among brands around celebrity endorsements, teasers and teasers for teasers sake.

“Someone Else” stars the highly engaging and entertaining Lipton, who enthusiastically shares his excitement for being in the big game commercial, but is informed that he is being replaced. By whom, no one knows, but his agents note that it may be someone “more regal.”