The number of tweets posted each day is in serious decline, having dropped by more than 50 per cent since 2014, according to a sampling of data from Twitter's application programming interface (API).
Stats from the platform's API (which is the portal used by software developers to allow their programmes to integrate with Twitter), indicates that since reaching a peak almost 18 months ago, the number of tweets posted by users per day has fallen by 54 per cent.
The figures were supplied to Business Insider by an app developer who has tracked Twitter users since 2013. The source indicated that the number of posts per day peaked in August 2015 at 661 million on average, dropping to 303 million January 2016.
While it's worth noting that the 30-day sampling period in 2014 included the World Cup Final, the drop is still significant and likely to cause a headache for Twitter which has been very public about its desire to grow its slugging user base and assauge investor jitters.
Twitter told Business Insider that the data was incorrect. The Drum approached a spokesperson for a further statement but was told the firm has a policy of not commenting on third-party data.
The numbers could be problematic for the company, as even if they are innacurate, could suggest that the figures developers are seeing via the API are misleading.
Chief executive Jack Dorsey appointed American Express executive Leslie Berland to head up the firm's marketing department last week, in a bid to help lure more users to the service. The company's next batch of results are due mid-February.