WaterAid’s Hope Locker takes an innovative approach to donations
Hope Locker is a new experiment from charity Water Aid which rather than asking people to give money, requires them to ask the charity for their money back.
Created by Proximity London and production agency MediaMonks, the lockers have been set up in a number of public swimming pools. Like any other locker, you insert your pound to secure your belongings and release the key as per normal. But, when you return to get changed again – instead of simply releasing your coin you’re first asked if you’d like to donate it to charity.
A video has also been created, asking if you swallowed any water during your swim. The user is then served a personalised message telling them that, in the exact time they were swimming, dirty water killed one child per minute in the developing world.
Charlotte Forrest, special projects manager from WaterAid explained: “I love this idea – it’s really different and innovative, and there’s a clear link to our vision and values as an organisation. We’re really excited to see how the idea can be further developed after the encouraging test results.”
Watch the behind the scenes video to see how the Hope Locker was created.