From Burberry to Lego - Vine handpicks most 'memorable' branded clips

Twitter's short form video sharing platform Vine celebrated its third birthday this week.

To mark the occasion, the app has curated a list looking back at ten of the most memorable six-second clips from brands in the UK over the past 12 months, placing content from Walkers Crisps, Lego and Adidas at the top.

2015 was a tough sell for Vine, which struggled to compete with the likes of Facebook and Snapchat in the video stakes. Data from analytics company Tubular Labs released in December indicated that the platform was responsible for just four per cent of branded content from major brands, including Coca-Cola and Dunkin' Donuts.

The collection aims to showcase the "increasingly creative" ways in which marketers have embraced mini video formats over the last year.

Luke Townsin, head of strategy at Twitter-owned tech platform Niche, said: “It is great to see brands innovating, and working with some of the wonderfully talented creators in this field.

"This combination sees them producing content that is imaginative and highly shareable amongst their audiences.”

From catwalk clips to trick shots from Adidas, scroll down to see which brands made it on to Vine's list.

1. Walkers Crisps

2. Lego

3. Adidas

4. Persil

5. Lucozade

6. Burberry

7. Dove Men

8. Ribena

9. EE

10. Marmite

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Rebecca Stewart

Rebecca Stewart is a reporter at The Drum. Based in London, she writes news, analysis and features around brand marketing and digital innovation. She has interviewed key figures from the likes of Airbnb, Amnesty International, Unilever, Facebook and Spotify, as well as covering international events like Ad Week Europe, Dmexco and Ciclope.

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