Carla Serrano named CEO of Publicis Worldwide New York as part of client-first strategy
Publicis Worldwide has named Carla Serrano, formerly the agencies chief strategy officer, as chief executive of New York with immediate effect.
The promotion is intended to shift the creative agency’s focus from operations towards clients, currently including the likes of PayPal, Telefonica and Coca-Cola, by placing them at the core of its activities.
Serrano will report directly to North America chief executive Andrew Bruce, who has held the post along with his current role for the past two years.
He remarked: “The passion for what we make, the determination to work in lock-step with clients, and the collaborative spirit and willingness to jump in anywhere, at any time, are the hallmark's of today's most magnetic and effective leaders.
“All are attributes of abundance when describing Carla. Elevating Carla's role will ensure greater access and influence, which will serve to accelerate our ambitions and fuel our on-going transformation."
Serrano will work alongside Andy Bird, chief creative officer, New York; Dawn Winchester chief digital officer, North America and Nathalie Fagnan chief operating officer, North America.
Prior to joining Publicis Worldwide North America in 2014 Serrano served as CEO of Naked NA, CSO at TBWA Chiat/Day NY and President of Berlin Cameron and Partners.