Time Inc UK today (18 January) launches List for Life, a career-orientated platform for 18-34 year-olds combining inspiration with practical career advice to guide millennials towards their aspired careers and vocations.
The site will be headed up by magazine journalism masters graduate Emily Wadsworth, who will commission content from a team of millennials looking to break into journalism and media. Content will be distributed on site and via social media platforms.
The site is a product of Time Inc UK’s Innovation Lab, and will highlight the importance of peer insight and self-validation for those navigating their career options, through the sharing of success stories, advice, tips and life hacks. Wellbeing and lifestyle content, including travel, also forms a key theme.
As well as engaging the youth demographic, the site offers commercial partners the opportunity to advertise to this growing, marketable audience.
Paul Cheal, managing director, Innovation Group, Time Inc. UK. says: “We are targeting switched-on, engaged, gender neutral 18-34s while offering commercial partners, across categories including lifestyle, travel, recruitment and finance, new opportunities to engage this growing audience."
“This is an agile new content proposition which has been launched in the space of months, using insight to quickly validate the concept and then bring it to market.”
Emily, editor of List for Life, adds: “My team of contributors are completely engaged with this audience’s interests, as they are writing for their peers. We’ve been working hard in building up a base of over 850 inspirational and informative articles, lists and videos for people to get stuck into."
"One key thing we’ve been keen to do is to showcase a wide range of industries which includes science, health, music, tech, travel and beauty so that no matter the work or life goals – List for Life can show readers how to get there.”
The launch will be supported with an NME cover wrap on 29 January issue, which will form a competition across NME’s social channels, along with a takeover of the NME homepage.