Havas Worldwide has appointed Todd Martin as regional digital director and as the lead for its digital acceleration, technology and innovation unit Havas Drive.
Martin, who reports directly into Havas Worldwide Asia Pacific chairman Juan Rocamora, will be based in the agency’s office in Singapore, as well as spending time at Havas Worldwide Bangko where Havas Drive is based.
Rocamora said the hire was part of strategy to increase digital growth for the agency, “we have no doubt that Todd is the right person to lead and strengthen our digital operations as we move in the next phase of our growth."
Prior to Havas Worldwide, Martin worked in Singapore at Edelman as head of strategy for Asia. He’s been based in the region since 2013, where he also held senior digital roles at Social@Ogilvy and Bates CHI & Partners.
He also founded Amnesia Razorfish in Australia and worked at Razorfish’s Seattle office.
Martin said: “I am particularly excited about the Digital Innovation team, Havas Drive. Their blend of creative technical talent is producing solid solutions that work in multiple Asian markets.”
Havas Worldwide APAC clients include Reckitt Benckiser, Peugeot, Pernod Ricard, Sony, Hershey’s, DBS, ANZ Bank, Total, Unilever and Pizza Hut.