Marketers are the most career driven of working professionals, according to a new study by cloud-based project management firm Workfront.
For many, New Year’s resolutions generally focus on improving ourselves, often targets centre around getting fitter or being more altruistic in some form but a survey carried out by Workfront of 2,500 UK office workers revealed that 58 per cent of marketing professionals New Year’s resolutions were based around work
Conversely, just 35 per cent of non-marketing workers made career-centric pledges.
Marketing emerged as the profession the most dedicated or over-worked workers, depending how one interprets the data. In the survey 49 per cent said they logged into work emails before and after working hours every day while 48 per cent revealed that they checked their work emails every weekend. Comparing that to other office workers, 28 per cent of whom said they checked their emails every weekend, illustrates the difference in workload.
The reasons cited for sacrificing free time highlighted the pressures workers in the marketing industry feel in relation to their workload. Of those who admitted to sacrificing their free time, 44 per cent said they did so in order to get ahead of work and 33 per cent said it was because they felt they had too much work. Almost a quarter, 28 per cent, said they did it because they felt they had to be available to their clients at all times and 27 per cent revealed they worked outside business hours because their company expected it of them.
Joe Staples, chief marketing officer at Workfront said the survey revealed that “many UK marketers carry an excessive workload and that their work-life balance isn’t quite where it should be.”
He said that “use of technology can go a long way in resolving some of these issues” and has the ability to “make a significant difference is creating an improved work-life balance.”
Some of the other main hurdles to working hours productivity flagged up in the survey included unexpected phone calls (53 per cent), wasteful meetings (45 per cent) and excessive emails (41 per cent).