BBDO’s Juliana Cobb joins Droga5 as group creative director

Juliana Cobb is joining Droga5 as group creative director after a five-year stint at BBDO.

She will work on the agency’s Prudential account under executive creative director Kevin Brady.

At BBDO, she served as a creative director where she worked on campaigns for Starbucks, AT&T and American Family Insurance. She started her career in San Francisco 15 years ago where she worked at agencies including Fusion and McCann Erickson.

Of her new role, she said: “I have always been struck by the incredible integrity that Droga5 possesses. I’ve admired the agency’s work for its ability to stand out from the norm, and I knew that when clients walk through that door, they’re expecting to see work they’re not expecting. That’s exciting. That’s something I’m honored to be a part of.”

Cobb is joining Droga5’s senior creative team, which includes nine other group creative directors.

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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