Email Marketing Metrics Benchmark Study
IBM Marketing Cloud’s annual report of email marketing benchmarks is back, offering marketers 25 open, clickthrough, list churn and mobile metrics to help you see where you rank, delivering more visuals so you can better understand the data, and sharing more observations to help you improve your marketing programs.
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IBM is an American multinational technology company headquartered in Armonk, New York, United States, with operations in over 170 countries.
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