Facebook trials topic-based newsfeeds on mobile

Facebook is running a trial within its mobile app of new topic-based newsfeeds, such as lifestyle, travel or headlines.

As part of the trial, the social network will still have a core newsfeed but people have options to filter posts from friends and pages much more specifically via the topics.

A spokesperson for Facebook, said: “People have told us they'd like new options to see and have conversations about more stories on Facebook around specific topics they're interested in. So we are testing feeds for people to view different stories from people and Pages based on topic areas.”

Facebook has also announced that it is enhancing its shopping functionality for users by creating a personalised list of shoppable items being sold on Facebook pages, and a search tool. It has also been reported that users may be able to buy using a button within the app.

According to an alert from Seeking Alpha, the test has been running from October but was buried within the app until recently. Those who are part of the test are now seeing a Facebook Marketplace icon on the app.

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Charlotte McEleny

Charlotte McEleny is The Drum's Asia Editor, charged with finding all the interesting industry news and insights from the Asia Pacific region. During her year in Asia, she's covered topics as wide ranging as industry overwork to artificial intelligence, and interviewed top CMOs such as Alibaba's Chris Tung, and world famous creatives such as Rankin.

Based in Singapore, she travels the region regularly, attending and presenting at many top events, such as Spikes, Ad Week Asia and Innovfest.

Prior to her role as Asia Editor, she spent 10 years working across the London marketing trade magazines, even picking up an award for Best Digital Team at the PPA Digital Awards during her spell as digital editor at Marketing.

All by Charlotte