Analysts predict peak iPhone amidst expectations that Apple’s runaway growth is over
Apple’s stratospheric growth over recent years may be coming to an end with industry analysts predicting that the time of peak iPhone demand may finally be upon us.
Morgan Stanley has become the latest voice in the choir to suggest that the only way is down for iPhone sales in 2016 and beyond after predicting a six per cent decline in sales to 218m next year.
Should such figures come to pass it would mark the first dip in sales since the smartphone series launched eight years ago.
Wall Street has been adopting an increasingly pessimistic stance on Apple, despite it shipping an impressive 238m iPhones this year, as November sales showed signs of softening. JPMorgan has already reduced its sales expectations for the quarter to between 75 and 77m having previously forecast 80m.
Apple has also been hit by declining tablet sales as consumers opt to hold onto existing models rather than upgrade whilst music sales at iTunes have also fallen as streaming services such as Spotify proliferate.