News

US Ad of the Week: Lowes Foods ‘#BeFull'

Supermarket chain Lowes Foods has rolled out a holiday ad that encourages viewers to ‘#BeFull’ of what matters this holiday season.

Voted by US Creative Work readers as Ad of the Week, the video showcases both the sappy and quirky moments we all experience in some way over the holiday season.

In the spot, a dad is surprised to see that his daughter’s boyfriend will be joining them for Christmas dinner, a grandma joins a game of family football, and a mother helps her daughter string twinkle lights on an outside tree.

North Carolina-based agency The Variable created the short film with production company Birdie Pictures. It was directed by Max Gutierrez.

The song that plays during the ad, called ‘The Days to be Home,’ was co-written by The Variable and the band My Double, My Brother.

If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Minda Smiley

Minda Smiley is The Drum's US advertising reporter, covering how brands and agencies are using today's platforms, technologies and innovations to connect with consumers.

All by Minda