Oscar Mayer enters Black Monday sales by releasing mini Wiener Rover for sale on Twitter
On Cyber Monday, hotdog brand Oscar Mayer literally rolled out the Wiener Rover to deliver hot dogs to fans across America.
The company also introduced the smaller, remote controlled Mini Wiener Rover, which can also deliver hotdogs. The daily limit of the toy cars sold out within a matter of hours of being made available to purchase through Twitter's Buy Now button.
A limited number of the mini Wiener Rovers will go on sale each day of this week at a cost of $25 each with the brand's Twitter account @OscarMayer revealing the time for each daily allowance opening to purchase.
The actual Wiener Rover is an all terrain vehicle, designed with heavy duty wheels to deliver food to fans anywhere, containing hot dogs within a specially created compartment.
The original Wienermobile is a long established part of the brand's marketing driving across the country to deliver hotdogs for fans to taste.