Yahoo

2015's most popular search terms revealed

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By Natalie Mortimer, N/A

November 28, 2015 | 2 min read

The most popular search term in Britain in 2015 has been revealed as the Rugby World Cup, according to Yahoo.

The search engine has compiled a list of the top ten search terms over the last 12 months as part of its annual Year in Review.

The Duchess of Cambridge came in second place followed by EastEnders. Up next was ex Top Gear presenter Jeremy Clarkson who hit the headlines after it was alleged he attacked a producer of the TV show.

Celebrity Big Brother, Wimbledon and Cilla Black also feature on the list.

Yahoo UK editor Nick Petche said: "Despite England not making it out of the group stages, the UK has been gripped with Rugby World Cup fever this year, as it was the most-searched item on Yahoo in 2015.

"Among the billions of online searches this year, the Duchess of Cambridge continued to win our hearts as she gave birth to a second royal baby, becoming the most-searched-for celebrity, as well as the second-most-searched term overall."

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