Infographic: Ten things you didn’t know about cart abandonment
Online cart abandonment is on the rise, with new data from SaleCycle showing a continuing upward trend – a 15 per cent rise in abandoned carts since 2010.
SaleCycle has created an infographic to illustrate the top ten findings of it recent research on the subject, with key findings including:
- The industry experiencing the highest rate of abandonment is travel, with an average abandonment rate of 80.1%.
- On-Site Remarketing presents users who look like they’re about to abandon with relevant content right when they need it. It has shown to reduce the number of abandonments that occur and lift sales by 3.1%.
- For the carts already left behind, email remarketing has proven to be a great way to get the users back to the cart to finish the purchase. The emails have an average 47% open rate and boost revenue by 4.1%.
Content created with:
SaleCycle
Founded in 2010, SaleCycle is committed to helping the world’s top brands recover lost sales online.
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