Marmite sells personalised jars on Facebook
Marmite is tapping into the personalisation trend with the launch of a Facebook campaign that invites fans of the Unilever brand to purchase a jar labelled with theirs or someone else's name.
From today (9 November) the 250g jars will be available to buy via a Facebook app, hosted on the Marmite Facebook page and at a pop-up store in Westfield Shepherds Bush from 23 November to 24 December.
Philippa Atkinson, assistant brand manager for Marmite, said: "We’re delighted to be entering the growing market for personalised products. Marmite has an innate ability to create talkability and we believe our personalised jars will do just that.”
All three of the personalised Marmite products will be sold for £4.99.