Bisto 'New Baby' campaign sees grandmother meet her grandchild for the first time

The latest instalment of the brand's 'Bisto Together' project centres around the importance of family.

Bisto's latest TV spot has captured the moment a grandmother met her daughter's baby for the first time.

The video shows a young couple, who have just become parents, preparing for the family visit by cooking a homemade meal.

Produced by McCann London, the £3.5m 'New Baby' campaign was created to promote the brand's new Made Simple tray bake range.

The ad is part of firm's 'Bisto Together' initiative which aims to bring together individuals who struggle spend quality time with one another.

The TV drive is to be supported by radio ads.

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Rebecca Stewart

Rebecca Stewart is a reporter at The Drum. Based in London, she writes news, analysis and features around brand marketing and digital innovation. She has interviewed key figures from the likes of Airbnb, Amnesty International, Unilever, Facebook and Spotify, as well as covering international events like Ad Week Europe, Dmexco and Ciclope.

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