RSM UK launches national ad campaign following rebrand from Baker Tilly
Professional services firm RSM UK has launched a national advertising campaign to promote its recent rebrand from Baker Tilly.
One of the largest accounting firms in the United Kingdom, with 35 offices across the country, Baker Tilly is now part of a global common brand unification, trading as RSM UK. A new logo, a re-designed website and a new Twitter handle are being rolled out across the RSM network.
Managing partner Laurence Longe said: “Uniting under a common brand presents a unique opportunity for RSM to truly become the first choice advertiser to middle market leaders, globally. Clients using an RSM firm will now have much greater confidence that they will receive the same high quality of professional service for their audit, tax and consulting needs wherever they do business in the world.”
A multi-format strategic media campaign, coordinated by Media Agency Group, sees the new RSM branding on show in airports, rail stations, online and in several major print publications.
Managing director of Media Agency Group, John Kehoe, said: “Media Agency Group is thrilled to have been involved in the promoting the new RSM brand name during what is an incredibly exciting time for the firms involved. This multi-format campaign has ensured fantastic exposure of the new RSM brand as several firms come together to unite under this new global identity.”
Media Agency Group has offices in Manchester and London.
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Media Agency Group
Media Agency Group is an advertising agency specialising in the purchasing and planning of all media formats across the spectrum of advertising.
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