New Barbie ad encourages girls to imagine possibilities beyond gender stereotypes
A new Barbie advert is aiming to push beyond traditional gender stereotypes by encouraging girls to imagine themselves in non-traditional roles such as a football coach, vet and museum curator.
The heart-warming piece sees young girls act their chosen professions for real before bemused members of the public in a two minute clip whilst hidden cameras record the reactions of onlookers.
Explaining the new ad manufacturer Mattel remarked: “For over 56 years, Barbie has inspired imaginations and encouraged girls on their journey to self-discovery. From Mermaid to Movie Star, Pet Vet to Police Officer, Fashionista to Fairy Princess, Barbie continues to celebrate the belief that You Can Be Anything.”
Barbie herself doesn’t make an entrance until the closing scene where a girl is shown playing with the characters dolls in her bedroom.