A survey of social media users has found that teenagers prioritise the use of Instagram, Snapchat and Twitter over other services
Conducted by Piper Jaffray the survey found that one third of American teens named Facebook-owned Instagram as their primary social network; followed by Twitter which was cited by 20 per cent of respondents and Snapchat just behind in third-place.
By comparison Facebook itself managed to claim the primary affection of just 15 per cent of teens, highlighting the social media juggernauts steady fall from grace amongst younger users from highs of 42 per cent in 2012.
It’s not all bad news for Facebook however as alternative surveys show it continues to dominate, most recently in a poll conducted by Pew Research which showed the site was used most frequently by teens aged 13 to 17.
The Piper Jaffray findings are largely unchanged from a similar survey conducted in spring 2015 when Snapchat first overtook Facebook with a 19 per cent share and Twitter recorded a stronger
The latest survey saw 9,400 teens quizzed, 56 per cent of whom were male, from households with an average income of $68k.