Business on the move: Account wins and reviews from Rakuten, Weber Shandwick, Rule 5 and more
Welcome to The Drum’s Account Roundup. To help you stay up to date, each Friday we’ll bring you a summary of the latest account wins and reviews taking place across the industry both globally and locally. Here's a look back at what we think you need to know this week.
Local
Weber Shandwick
Weber Shandwick has been selected by Vauxhall Motors to head up its social business following a four-way pitch.
The agency will work across the Vauxhall brand including marques Astra and Corsa as well as the newer vehicles in the portfolio including the ADAM and Mokka.
Weber Shandwick is charged with driving the social strategy, developing social-first campaigns, content creation and handling the day-to-day community management.
Rakuten Marketing
Papa John’s has appointed Rakuten Marketing to help the pizza company drive sales in Yorkshire through location targeting.
A campaign has already begun to roll out targeting potential customers within a three mile catchment area (the top delivery distance). Using Rakuten's targeting technology, Papa John’s will use programmatic buys across devices.
We Are Friday
Following a competitive process, Children’s charity Barnardo’s has appointed digital agency We Are Friday to develop and deliver a digital transformation strategy. The programme will support the implementation of Barnardo’s new 10-year corporate strategy, due to be launched in its 150th anniversary year in 2016.
Barnardo’s programme of digital transformation will pave the way for faster delivery of better services, more effective use of data across the organisation and the identification of new capabilities across all areas of its charitable work.
Friday’s task will be to help Barnardo’s keep pace with the evolving digital landscape. The charity expects it will deliver significant benefits across all aspects of its activities.
Stature PR
Stature PR has been chosen by male grooming brand, men-ü following a competitive four-way pitch to launch its new Pro Black Shaving Brush and Liquifflex styling product.
The campaign will aim to build upon consumer and trade media awareness of the range as well as managing all media activity and content strategy.
Engage
Leeds based digital agency Engage has won two new accounts with Cambridge University Press (CUP) and The University of Northampton.
Whilst the full scope of work for CUP is yet to be revealed, the University of Northampton will be looking to Engage to facilitate a large website re-platforming exercise, designed to help make the site and content more accessible to its 14,000 plus students. Moving forward, the agency will be assisting with a number of disciplines from strategy through to design, build and UX across a range of projects.
Just Eat
Just Eat has tapped Visual IQ for advanced multi-channel marketing measurement to optimise its offline and online media mix.
The cross channel marketing attribution software company has been tasked with driving the takeaway ordering service’s multi-channel marketing performance and improve its overall media efficiency.
Global
Rule 5
Online retailer Want That Trend has chosen MediaCityUK communications agency Rule 5 to deliver a brand communications strategy which will include a multi-platform social media campaign, media and blogger relations, celebrity product placement and business profiling.
The news comes as the womenswear specialist, which launched in April of this year, looks to significantly expand the business in the UK and Canada.
Mindshare
General Mills has granted its global media duties to WPP’s GroupM unit, Mindshare.
General Mills brands such as Cheerios, Wheaties, Pillsbury, Haagen-Dazs and Betty Crocker, will be handled by the agency in regions including Europe, Australia, some of Asia, as well as Africa and the Middle East. These accounts were previously the responsibility of a number of agencies.