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AOL to supply news and advertising to TalkTalk following strategic partnership

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By Tony Connelly | Sports Marketing Reporter

October 8, 2015 | 2 min read

AOL and TalkTalk have agreed terms on a new partnership that will see AOL supply advertising and news content for TalkTalk’s website.

AOL will now power the news and TV guide sections of TalkTalk's online platforms with content from The Huffington Post, Buzzfeed, ITN, Channel 4 and AOL’s own news, travel & lifestyle sections among others. This will also include video and display advertising through AOL’s technology properties.

The deal will strengthen the pair's partnership which began in 2006 when TalkTalk acquired AOL’s Internet Service Provider business. TalkTalk hopes that the deal will increase its online audience while providing new advertising opportunities for brands and agencies.

Managing director of AOL UK, Hamish Nicklin, said AOL’s powerful advertising technology platform would help “drive even greater consumer engagement and revenue”.

David Parslow, TalkTalk’s head of marketing, said the deal would allow TalkTalk to offer the best content on the web as well as “targeted advertising based on visitors’ interests delivered through AOL's ad platforms”.

AOL continues to grow its robust ad technology platform with a number of investments and partnerships including the recent acquisition of Millennial Media. This week AOL also announced an agreement with Verizon to enter into a customer data sharing scheme designed to enhance ad targeting.

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