Ratings-wise and social-wise, it’s the NFL and then everything else.
The Pittsburgh Steelers vs. Baltimore Ravens game drew 19.4 million viewers… on a Thursday night – an NFL night that didn’t exist just a few years ago.
It also, per the analytics company Canvs, elicited the most emotional reactions on Twitter. Of the 4,0111,978 total emotional reactions last week, the game inspired 176,6000 (4% of the total). Fans either love what their team is doing or they hate it: 27% of reactions to the game featured “hate” terms while 22% featured “love” terms.
Below, additional insights about the game, followed by an infographic highlighting the rest of the social TV week that was:
· The Baltimore Ravens vs. Pittsburgh Steelers game on CBS had 102,840 unique reacting authors. The top author reacted 83 times.
· Josh Scobee drove the highest share of funny Reactions to the Ravens vs. Steelers game.
· The most reacted-to moment of the Ravens vs. Steelers game occurred between 9:30 and 9:35PM and was driven primarily by Michael Vick and his blocking on a touchdown run.
Reaction source: Canvs. Canvs analyzes Tweets about TV (as captured by Nielsen), identifies Tweets containing emotions, and arranges them into themes called Reactions.
Reaction benchmarks based on Canvs data as of 1/1/14.
Tweet source: Nielsen. Relevant Tweets captured from three hours before, during, and three hours after an episode's initial broadcast, local time.