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Whether on Sunday, Monday, or Thursday, NFL continues to drive reactions on Twitter

Ratings-wise and social-wise, it’s the NFL and then everything else.

The Pittsburgh Steelers vs. Baltimore Ravens game drew 19.4 million viewers… on a Thursday night – an NFL night that didn’t exist just a few years ago.

It also, per the analytics company Canvs, elicited the most emotional reactions on Twitter. Of the 4,0111,978 total emotional reactions last week, the game inspired 176,6000 (4% of the total). Fans either love what their team is doing or they hate it: 27% of reactions to the game featured “hate” terms while 22% featured “love” terms.

Below, additional insights about the game, followed by an infographic highlighting the rest of the social TV week that was:

· The Baltimore Ravens vs. Pittsburgh Steelers game on CBS had 102,840 unique reacting authors. The top author reacted 83 times.

· Josh Scobee drove the highest share of funny Reactions to the Ravens vs. Steelers game.

· The most reacted-to moment of the Ravens vs. Steelers game occurred between 9:30 and 9:35PM and was driven primarily by Michael Vick and his blocking on a touchdown run.

Reaction source: Canvs. Canvs analyzes Tweets about TV (as captured by Nielsen), identifies Tweets containing emotions, and arranges them into themes called Reactions.

Reaction benchmarks based on Canvs data as of 1/1/14.

Tweet source: Nielsen. Relevant Tweets captured from three hours before, during, and three hours after an episode's initial broadcast, local time.


Adam Flomenbaum

Adam Flomenbaum is a global leading expert on social television, over the top platforms, TV Everywhere, and content marketing. Flomenbaum has written for Dime Magazine and Brooklyn’s Finest (ESPN TrueHoop). In January 2014, he began contributing to LostRemote, a leading social TV blog, and was named editor in October 2014.

All by Adam