WPP's healthcare group acquires minority interest in OptimizeRx in the US
WPP is continuing its strategy of investing in digital markets with the announcement that its operating company, Grey Healthcare group (GHG), has acquired a minority interest in OptimizeRx Corp.
OptimizeRx Corp is a consumer and physician digital platform which helps patients afford medicines and healthcare products. It provides doctors and staff access to sample vouchers, co-pay coupons and other patient support services to search, print or electronically dispense drug samples to people as well as a network of pharmacies.
The Michigan-based company was founded in 2006 and aims to replaces traditional physical drug samples by enabling doctors or other healthcare providers to automatically print and electronically distribute sample vouchers or co-pay discount coupons
The minority share investment will strengthen WPP’s push into digital markets and takes it closer to its target of deriving 40-45 per cent of its revenue from digital within the next 5 years. It is edging closer to that target having generated digital revenues of US$6.9 bn in 2014, representing 36 per cent of the group's total revenues of US$19 bn.
GHG is part of WPP’s Branding & Identity, Healthcare and Specialist Communications group (which includes Direct and Digital). Collectively, including associates and investments, the companies in this group generate revenues of US$6bn and employ over 70,000 people.
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WPP
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was...
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