US Creative Work: Featuring Innocean USA, McCann XBC, Merkley & Partners and more
Welcome to US Creative Department.
Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.
It will give you, the reader, the chance to decide what is best.
You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week.'
Submit your vote before Wednesday October 7 to guarantee your vote has been counted.
To submit work for future publication contact minda.smiley@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative
BBDO New York: Foot Locker 'Play My Tweet'
Brand: Foot Locker
Title: Play My Tweet
Agency: BBDO New York
Agency Website: https://www.bbdo.com/
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Chris Beresford-Hill
Executive Creative Director: Dan Lucey
Art Director: Martins Zelcs
Copywriter: Bryan Stokely
Additional Credits: Project Manager: Amy Orgel
Director of Integrated Production: David Rolfe
Associate Director of Digital Production: Joe Croson
Event Producer: Olivia Boutcher
Interactive Producer: Eric Bloom
Projects Lead: Michael Gentile
Director, VP: Janelle Van Wonderen
Account Manager: Nick Robbins
Account Executive: Samuel Henderson
Senior Digital Strategist: Rhys Hillman
Production Company: The Kitchen
Director: Lawrence Chen
Photographer: Billy Siegrist
DP/1st Cam: Michael Lisnet
2nd Cam: Jeff Reagan
Audio Tech: Adam Mills
Executive Producer: Renee Haar
Line Producer: Jonathan Hsu
Live Event Editor: Keith Vogelsong
Promo Video Editor: Matt Burke // Bear Collins
Published: September 2015
McCann XBC: MasterCard 'Less Typing, More Dancing'
Brand: MasterCard
Title: Less Typing, More Dancing
Agency: McCann XBC
Agency Website: http://mccann.com/
CCO: Joyce King Thomas
ECD: Joel Rodriguez
ECD: Pete Jones
Copywriter: Skyler Dobin
ACD/Art Director: Jason McKean
Additional Credits: Account Director: Jesse Lunenfeld
President: Devika Bulchandani
Producer: Craig Sklaver
Chief Production Officer: Nathy Aviram
Music Producers: Eric Johnson & Mike Ladman
Business Manager: Ken Krausgill
Production Company: Community Films
Director: Jared Hess
EP: Lizzie Schwartz
EP: Carl Swan
Producer: Dominick Ferro
Editorial Company: Cosmo Street
Editor: Lawrence Young
EP: Maura Woodward
Assistant Editor: Andy Berner
Producer: Anne Lai
Producer: Valerie Sachs
Visual Effects Company: Framestore
EP: Sarah Hiddlestone
Creative Director: David Hulin
Senior Producer: Nick Fraser
VFX Producer: Amy Fahl
VFX Supervisor: Matt Pascuzzi
Shoot Supervisor: Gigi Ng
Concept Design: Dan Solomon
CG Supervisor: Andy Rowan-Robinson
3D Team: Jack Caron, Michitaka Inoue, Tucker Prisco, Minji Sohn & Andy Rowan-Robinson
2D/Compositing Team: Matt Pascuzzi, Sebastien Boulange, Hieu Phan, Greg Gaskins, Khushnuma Savai, John Seppala & Charles Lee
Audio Record/Mix: Sonic Union
Engineer: David Papa
Published: September 2015
CRP: Anahola Granola Brand Refresh
Brand: Anahola Granola
Title: Brand Refresh
Agency: CRP
Agency Website: http://crpkg.com
Creative Director: Cole Johnston
Art Director: Valerie Moore
Illustrator: Chas Appleby
Photographer: CRP Studio
Lead Designer: Olivia Peterschmidt
Published: September 2015
Short Rationale: "Anahola Granola's founder created her first homemade batch of granola on the island of Kauai in the late 1980s. Her product soon became a local favorite and sales spread from high end resorts and boutique shops to the shelves of Costco in Hawai'i and the west coast of mainland US.
With goals to increase brand recognition beyond the Aloha State, without losing its origins, Anahola Granola came to CRP to re-design their packaging. Before long, the conversation shifted to a full brand refresh. CRP worked closely with the Anahola team to develop an updated brand identity, which features a new hand-carved stamp of the company's namesake mountain range and a fresh typeface for the wordmark. The color palette was infused with bright tones inspired by the beautiful sunsets, natural fruits, flowers, and landscapes of Hawai'i. With that work complete, CRP then redesigned the company's packaging, which use patterns inspired by the natural ingredients and traditional Hawai'ian quilts to differentiate each product line.
The result of this process culminates in an elevated shelf presence that conveys a refreshed island vibe that stays true to Anahola Granola's homegrown, handcrafted roots."
Innocean USA: Hyundai & NFL 'Field Goal'
Brand: Hyundai & NFL
Title: Field Goal
Agency: Innocean USA
Agency Website: http://innoceanusa.com/
SVP, Executive Creative Director: Greg Braun
VP, Group Creative Director: Barney Goldberg
Associate Creative Director, Art: Jose Eslinger
Associate Creative Director, Copy: Carissa Levine
Copywriter: Brad Beerbohm
Additional Credits: VP, Group Account Director: Nicole Timerson
Account Director: Bryan DiBiagio
Account Executive: Alison O'Neil
Director of Product Information: Brian Bittker
Product Information Specialist: Lawrence Chow
Senior VP, Planning and Research: Frank Striefler
VP, Planning Director: Kathleen Kindle
VP, Director of Integrated Production: Carol Lombard
EP/ Content Production: Nicolette Spencer
Sr. Content Producer: Lyndsey Wilson
VP, Media Planning: Ben Gogley
Media Director: James Zayti
Business Affairs Director: Ann Davis
Business Affairs Manager: Lisa Nichols
Broadcast Traffic Supervisor: Theressa Artaserse
Broadcast Traffic Manager: Rick Acosta
Project Management Supervisor: Darin Schnitzer
Published: September 2015
Merkley & Partners: All 'Peanuts Great Houdini'
Brand: All
Title: Peanuts Great Houndini
Agency: Merkley & Partners
Agency Website: http://www.merkleyandpartners.com
Executive Creative Director: Andy Hirsch
Creative Group Heads: Aaron Eiseman, Abi Aron
Additional Credits: Director of Integrated Production: Gary Grossman
Producer: Donovan Green
Broadcast Business Affairs Manager: Pat Milo
Production Company: Blue Sky Studios
Licensed Music: Lucy & Linus
Chief Executive Officer: Alex Gellert
Chief Strategic Officer: Stacey Lesser
Group Account Director: John Paquin
Account Supervisor: Ronna Boyer
Senior Planner: Whitney Bryan
Account Coordinator: Jeannine Yawn
Published: September 2015
Saatchi & Saatchi New York: Charter Communications 'Tweens,' 'Kid' and 'Sunday Football'
Brand: Charter Communications
Titles: Tweens, Kid and Sunday Football
Agency: Saatchi & Saatchi New York
Agency Website: http://saatchiny.com/ny-us/
Chief Creative Officer: Jay Benjamin
Executive Creative Director: Chris Moreira
Executive Creative Director: Mark Schöller
Associate Creative Director: Mark Potoka
Senior Copywriter: Ross Wolinsky
Additional Credits: Executive Producer: Diane Burton
Management Director: L. Parker Barnum
Management Supervisor: Paige Gruman
Account Executive: Ted Walker
Production Company: O Positive
Director: Brian Billow
Executive Producer: Ralph Laucella
Producer: Grayson Bithell
Director of Photography: Danny Hiele
Editorial: Cosmo Street
Editor: Tom Scherma
Executive Producer: Maura Woodwar
Producer: Anne Lai
Music: Massive Music
Managing Director: Keith Haluska Partner
Executive Producer: Diederik van Middelkoop
Creative Director: Elijah Torn
Published: September 2015
Havas Worldwide New York: Keurig 'Kold'
Brand: Keurig
Title: Kold
Agency: Havas Worldwide New York
Agecy Website: http://ny.havasworldwide.com/
Group Executive Creative Directors, Managing Directors: Israel Garber, Jason Musante
Executive Creative Directors: Dustin Duke, Jon Wagner
ACD/AD: Kristine Salm, Guy Seese
ACD/CW: Justin Chen, Donnell Johnson
Additional Credits: Co-Head of Production, North America: Sylvain Tron
Executive Producer: Deepa Joshi
Junior Producer: Christina Leprine
Group Account Director: Laura Dartnall
Account Director: Laure Ayel
Account Executive: Alex Zubak
Chief Strategy Officer: Tim Maleeny
Group Planning Director: Dana Ewing
Strategy Directors: Alla Gonopolsky, Maggie Windsor Gross and Neil Kumar
Production Company: Brand New School
Director: Chris Dooley
DP: Jim Matlosz VFX
Supervisor: Mark French
Line Producer: David Wolfson
Managing Partner: Devin Brook
Head of Production : Julie Shevach
Post Producer: Suzanne Potashnick
Post Production: Brand New School
Director: Chris Dooley
Managing Partner: Devin Brook
Head of Production Julie Shevach
Supervising Producer: Suzanne Potashnick
Pitch Designers: Andres Rivera, Jef Welk, Chris Wong, Serge Kirsanov
Storyboard Artist: Ryan Beck with Designers: Andres Rivera, Morton Christensen
CG Supervisor: Russ Wooton
3D Artists Morton Christensen, Dan Bradham, Shane Popko
VFX Supervisor: Mark French
Flame Artist: Mark French, Kirk Balden
Colorist : Colin Travers
Editorial: Brand New School
Editor: Moss Levenson
Assistant Editor: Tyler Byrnes
Audio Post: Heard City
Audio Mixer: Phil Loeb
Music Supervisor: Able Baker / Peter Gannon
KGM :15 - "Variety" by Able Baker - Original Music
Coke :15 - "Make Happiness" by Able Baker - Original Music
Variety :30/:15 - "Sha Ba Da Bum" by Nicole Vaughn - Licensed Music
Published: September 2015
Mother: Philadelphia 76ers 'Since 1776'
Brand: Philadelphia 76ers
Title: Since 1776
Agency: Mother
Agency Website: http://www.mothernewyork.com/
Published: September 2015
72andSunny: Carl's Jr. 'Borderball'
Brand: Carl's Jr.
Title: Borderball
Agency: 72andSunny
Agency Website: https://www.72andsunny.com/
Chief Creative Officer: Glenn Cole
Group Creative Director: Justin Hooper
Group Creative Director: Mick DiMaria
Creative Director/Designer: Tim Wettstein
Creative Director/Writer: Mark Maziarz
Senior Designer: Gabo Curielcha
Senior Writer: Chad Goodnoe
Additional Credits: Group Strategy Director: Matt Johnson
Strategy Director: Kasia Molenda
Strategist: Eddie Moraga
Group Brand Director: Alexis Coller
Senior Brand Manager: Michal David
Brand Manager: Ali Arnold
Brand Coordinator: Kristyn Kazanjian
Director of Film Production: Sam Baerwald
Executive Film Producer: Molly McFarland
Senior Film Producer: Juliet Diamond
Film Production Coordinator: Taylor Stockwell
Director of Business Affairs: Michelle Mckinney
Business Affairs Director: Amy Jacobsen
Business Affairs Manager: Jennifer Jahinian
Business Affairs Coordinator: Taylor Henriquez
Communications Manager: Nicole Ryan
Communications Manager: Ginny Adams
Production Company: Wondros
Director: Chris Applebaum
Chief Creative Officer: Anne-Marie Mackay
Executive Producer: Timory King
Head of Production: Doron Kauper
Producer: John Hardin
Editorial: Jump LA
Editor: Fred Fouquet
Executive Producer: Betsy Beale
VFX: JAMM Visual Inc
Telecine: Beach House
Colorist: Mike Pethel
Executive Producer: Denise Brown
Audio: On Music and Sound
Mixer: Chris Winston
Sound Design: On Music and Sound
Sound Designer: Chris Winston
Music Company: Extreme Music
Published: September 2015
Colle + McVoy: Associated Bank 'Practice Leap with Jordy Nelson and Davante Adams'
Brand: Associated Bank
Title: Practice Leap with Jordy Nelson and Davante Adams
Agency: Colle + McVoy
Agency Website: http://www.collemcvoy.com/
Director: Matt Pitroff
Editor: Charley Schwartz, Schnitt Edit
Post/effects: Drive Thru
Color: Company 3
Published: September 2015
Cole & Weber United: Washington's Lottery 'One Up' and 'Fog Tunnel'
Washington's Lottery "One Up" :60 from Cole Weber on Vimeo.
Washington's Lottery "Fog Tunnel" :30 from Cole Weber on Vimeo.
Brand: Washington's Lottery
Titles: One Up and Fog Tunnel
Agency: Cole & Weber United
Agency Website: http://www.coleweber.com/
Executive Creative Director: Pat McKay
Creative Director: Todd Derksen
Art Director: Shawn Diaz
Senior Copywriter: Joe Gerlitz
Additional Credits: Executive Producer: Pete Anderson
Producer: Jennifer Solley
Director: Dave Laden (Hungry Man – LA)
DP: Jonathan Sela (Hungry Man – LA)
Line Producer: Jason Gilbert (Hungry Man – LA)
Photographer: Olugbenro Ogunsemore
Audio Engineer (HEARby): John Buroker
Colorist and VFX Supervisor: Joel Voelker (Royale)
Post Producer: John Gerard (Royale)
Published: September 2015
DDB California: Reddi-wip 'Champions of Joy'
Brand: Reddi-wip
Title: Champions of Joy
Agency: DDB California
Agency Website: http://www.ddb.com/offices/north-america/usa/ddb-san-francisco/
Published: August 2015