MillerCoors appoints 72&Sunny as agency of record
MillerCoors has named 72andSunny as its advertising and digital agency.
The agency will begin to work with Coors Light and Coors Banquet immediately.
“This agency review was incredibly competitive, with three outstanding agencies showing an amazing depth of strategic thinking and creativity,” said MillerCoors CMO David Kroll.
“72andSunny was awarded the business based on a clear ability to build brands that speak with a bold intensity and distinct POV. They demonstrated an inherent understanding of today’s drinker and how to engage them in a multi-channel, unplugged world. I truly appreciated their competitive grit and drive to build brands that define their respective categories.”