Brand Vine chart: New entries from Pizza Hut, the US Open and Doritos
Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.
The chart is ranked on the number of loops generated by brands on the video sharing service each week.
Pizza Hut secured the number one spot with a 'Hut Selecta' arcade-style Vine, which asked pizza lovers to pause the clip to generate a random menu item as part of a Twitter competition the brand was running.
In second place was the US Open. A clip from the tournament, created by animator Lawrence Becker, showcasing Stan Wawrinka's serve generated a weekly loop increase of 102 per cent.
And a video titled 'Chip. Throw. Eat. Repeat' earned Doritos third place, bringing its overall current loop count up to 1.4m.
Best Buy, Sony and England Rugby also made it into the chart this week.
Vine Chart