This issue, The Drum magazine has undergone a refresh as it repositions its focus to concentrate on delivering content around its new strapline; How marketing can change the world.
Changing the world
Some of the industry’s biggest and brightest minds, including Rory Sutherland and Laura Jordan Bambach, give us their take on how marketing can change the world for the better and positively impact on people’s lives.
Let’s do it
On 2 November The Drum is hosting Do It Day, an event which will gather together some of the world’s biggest brands to tackle real issues facing businesses, communities and the world at large.
Inside the innovation labs
The innovation lab is becoming a familiar sight within agencies as creatives are let loose to dream up ingenious technological solutions for clients but how is this changing the agency model? Katie McQuater and Minda Smiley take a look.
An old idea needing new thinking
4As president Nancy Hill explains that lack of diversity in the industry is a long-standing problem in desperate need for fresh thinking.
Also in this issue:
- World changing ads – In a special edition of our Creative Department we look at the ads that changed the world, as chosen by readers of thedrum.com.
- Back Chat – We catch up with Greenpeace’s John Sauven, who talks creativity, inspiration, renewables and the symbolic power of the tree.