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Oracle snaps up Maxymiser to strengthen data marketing offer

Oracle is to acquire the digital marketing insights and data specialist Maxymiser to strengthen its data science offer.

The deal will bring Maxymiser’s current agreements with brands such as Tommy Hilfiger, Wyndham and HSBA on board, which sees it currently optimize over 20 billion customer experiences a month it has claimed, allowing marketers to test and personalise their online platforms.

Commenting on the deal, Thomas Kurian, president of product development for Oracle, said he believed that companies were looking to find new ways to differentiate their brand while also increasing customer loyalty and ROI.

“Together with Maxymiser, Oracle Marketing Cloud enables enterprises to stop guessing and start delivering what customers want across all digital channels and devices,” he added.

Earlier this year, Maxymiser released its Campaign Design API to help developer testing.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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