Business on the move: Accounts wins and reviews from Salt, Dynamo PR, Newscast, WPP and more

Salt

Unilever’s Lipton drinks brand has appointed Salt to drive its sustainability story.

Salt will work with Lipton to achieve cut-through with relevant consumers by promoting the brand’s eight-year partnership with the Rainforest Alliance. The communications campaign will be grounded in digital content to drive engagement with key influencers and stakeholders.

Previously, Salt worked with Lipton in 2007 to launch the partnership with the Rainforest Alliance and currently handles the global communications for the brand’s Green Tea business.

Dynamo PR

Dynamo PR has been brought in by last minute hotel booking app HotelTonight to build brand awareness in the UK via a series of creative consumer, corporate, and trade campaigns.

Elliot Adams, ‎director of international PR at HotelTonight, said: “The fact we are an app-only hotel reservation platform is very unique, and we are convinced that Dynamo's experience, creativity and track record will help us achieve this goal. We look forward to working with them in our quest to bring our brand of disruption to the travel industry”.

The brief also includes social initiatives and support.

HMA

Barnsley-based agency HMA Digital Marketing has been appointed by the NHS to work on a research project to deliver a new app which will aid clinicians when prescribing blood components at a patient’s bedside.

HMA won the tender for the work after being approached by NHS Blood and Transplant to propose a solution for the design and development of the app.

Once complete, the app will be used to assess behaviour change in prescribing blood transfusions with the aim to make them safer and encourage the use of evidence based practice.

Newcast

Newcast, the branded content division of ZenithOptimedia, has been appointed by Lactalis as its digital agency of record in the UK for the company’s cheese brands Seriously Strong, President and Galbani.

Newcast was awarded the business following a competitive pitch against three creative digital agencies, which was part of a decision to embrace a wider brand building direction in the UK.

Newcast will be responsible for digital activty and social content across multiple platforms, while it will also continue its current remit of creating and developing the right media partnerships for Lactalis brands in the UK, starting with projects for Seriously Strong, President and Galbani.

Global

Traffic

Birmingham digital agency Traffic has been selected to develop a new digital presence for cycling brand Reynolds to bolster the brand in Europe, Asia and the US.

The new strategy aims to capitalise on the brand value tucked away in the Reynolds name – the company has been producing high performance frames for 117 years – via two strands. The first will create dialogue with existing and potential cycle manufacturers, while the second will communicate directly with cycling enthusiasts.

The team will commence their work with an overhaul of Reynolds’ current web and digital presence.

Odysseus Arms

Poultry company Foster Farms has appointed San Francisco ad agency Odysseus Arms to handle “breakthrough communication” for its Corn Dog brand.

The agency won the Foster Farms business with support from media outfit Noble People, and will partner with the group throughout the process.

“Odysseus Arms has an impressive body of work and brings a unique approach to teasing out consumer insights that really stood out,” said Emily Fleischmann, senior marketing manager, prepared foods, at Foster Farms. “We are excited to have them as a partner in development of breakthrough communication on Foster Farms Corn Dogs”.

Since opening its doors in 2011, Odysseus Arms has crafted a wide range of campaigns for brands such as NBC/Universal’s E! network, YouTube, Capital One and Gallo.

Three Halves

Three Halves has won a social media pitch for global beer brand Faxe, which will see the communications agency handle its social media channels across several international markets.

Although not sold in the UK, Faxe is sold across Europe, Africa and China, with a particular prevalence in Germany and Kenya. The brand is known for its eye catching packaging, 5 and 10 percentage alcohol/volume variants and 1 litre beer cans currently sold in Brazil.

WPP

Emirates Airlines is looking to breathe new life into its plan to become a global lifestyle brand, hiring a group of WPP agencies to handle its branding and creative business.

The agencies servicing the account include Grey London and New York, RKCR/Y&R and Geometry Global, as well as Hogarth and TNS. Collectively they will be known as ‘Team Air’.

From London, Chris Hunton, formerly the chief executive of McCann Erickson London, will lead the group.

Grey London and New York are set to work on brand communications while RKCR/Y&R are soon to launch activity around the Rugby World Cup, for which Emirates is a partner.

Cutwater

San Francisco agency Cutwater has been appointed by Peet’s Coffee, to launch a brand campaign after period of growth at the company.

The agency has already commenced work on the new campaign which is due to roll out towards the end of 2015.

"We really haven't had a long history of working with agencies, especially for any particular length of time," chief marketing office Tyler Ricks, was quoted as saying in Ad Age. "Historically, Peet's has not spent a lot on marketing, and specifically, has not spent a lot on media or advertising."

Cutwater began as part of TBWA/Chiat/Day in 2007 before going private in 2011.