US Creative Department: Featuring 360i, KBS Toronto, Droga5 and more

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By Minda Smiley, Reporter

August 12, 2015 | 16 min read

Welcome to US Creative Department.

Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.

It will give you, the reader, the chance to decide what is best.

You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week'.

Submit your vote before Wednesday August 19 to guarantee your vote has been counted.

To submit work for future publication contact minda.smiley@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.

360i: Oreo 'An Ode to the Forgotten Finger'

Brand: Oreo

Title: An Ode to the Forgotten Finger

Agency: 360i

Agency Website: http://www.360i.com/

Chief Creative Officer: Pierre Lipton

Group Creative Director: Aaron Mosher

Group Creative Director: Dave Yankelewitz

Art Director: Declan Dyrnes-Enoch

Sr. Copywriter: Alex Augustinos

Sr. Art Director: Bjorn Kusa

Copywriter: Avi Azouz

Additional Credits: Group Director, Content Production: Phillip Pessaro

Producer: Alanda Fellows

VP, Group Account Director: Sandra Ciconte

Account Director: Josh Lenze

Account Supervisor: Lauren Fuller

VP Strategy: Shankar Gupta

Senior Strategist: Maggie Walsh

Senior Social Marketing Manager: Namrata Patel

Social Marketing Manager: Katya Kotlyar

Social Marketing Manager: Sarah Wanger

Production Company: North of New York

Executive Producer: Harrison Nalevansky

Director: Matthew Thompson

Producer: Patrick Donovan

Editorial: Whitehouse Post

Producer: Alejandra Alacon

Editor: Matt Schaff

Published: August 2015

KBS Toronto: UN Women 'Leaders'

Brand: UN Women

Title: Leaders

Agency: KBS Toronto

Agency Website: http://www.kbsp.ca/wp/

Chief Creative Officer: Matt Hassell

Creative Director: Marketa Krivy

Art Director: Stefan D’Aversa

Copywriter: Phil Coulter

Additional Credits: Broadcast Producer: Brenda Surminski

VP, Group Account Director: Marie Magnin

Director: Natalie Rae - OPC

Executive Producer: Harland Weiss

DOP: Kate Arizmendi

Producer: Dennis Beier

Casting: Steven Mann Casting

Editor: Lauren Horn – School Editing

Audio Supervisor: Adam Damelin - Eggplant

Musician (Say it Loud): Daniela Andrade

Music Producer (Say is Loud): Dabin Lee

Published: August 2015

Havas Worldwide Chicago: Hefty 'Mrs. Bush' and 'Teachers'

Brand: Hefty

Titles: Mrs. Bush and Teachers

Agency: Havas Worldwide Chicago

Agency Website: http://chi.havasworldwide.com/

Chief Creative Officer: Jason Peterson

Group Creative Director: Ecole Weinstein

Creative Director: Shelby Georgis

Copywriter: Matt Bush, Ellie Brzezenski

Additional Credits: Co-Head of Production, NA: David Evans

Executive Producer: Brigette Whisnant

Producer: Jordan Sider

Business Affairs Manager: Bonnie Hamilton

Group Account Director: Lisa Evia

Account Director: Kevin Passolt

Sr. Project Manager: Matt Hartwig

Production Company: Caviar Content

Director: Jeff Bitsack

Executive Producer: Darren Foldes

Producer: Tova Dann

Director of Photography: Giorgio Scali

Editorial Company: Studio 6 CHI

Sr. Editor: Mike Abrams, Andrew Maggio

Sr. Audio Engineer: Todd Bernstein, Studio 6 CHI; Mark Ruff, CRC

Executive Producer: Lauren Shawe

Post Producer: Jordan Sider, Kara Weinert

Colorist: Luke Morrison, The Mill

Assistant Editor: Kelsey Moher

Graphic Artist: Jesse Willis, Studio 6 CHI

Published: August 2015

Short Rationale: With back-to-school promotions rolling out and education being a hot topic in the upcoming political election, Hefty has unveiled a new online campaign called #SaidNoSchoolEver. Through online video, social media, and influencer outreach, the campaign highlights the pervasive problem facing public schools across the country: lack of funding.

PP+K: Visit Tampa Bay 'When It Rains, We Pour,' 'Brew With a View' and 'Craft Culture'

Brand: Visit Tampa Bay

Titles: When It Rains We Pour, Brew With a View, and Craft Culture

Agency: PP+K

Agency Website: http://uniteppk.com/

Executive Creative Director: Tom Kenney

Creative Director: Paul Prato

Sr. Art Director: Javier Quintana

Jr. Art Director: Kaleen Daniels

Writers: Cooper Cruz, Hunter Savage

Additional Credits: Account Supervisor: Rey Futch

Assistant Account Executive: Kelsey Swagler

Published: June 2015

Grey New York: Canon 'Never Again'

Brand: Canon USA

Titles: Eulogy, Touchdown and Concert

Agency: Grey New York

Agency Website: http://grey.com/global

Chief Creative Officer (Global): Tor Myhren

Chief Creative Officer (New York): Andreas Dahlqvist

Executive Creative Director: Steve Krauss

Executive Creative Director: Ari Halper

Group Creative Director: Stu Mair

Group Creative Director: Anthony DeCarolis

Associate Creative Director: Noel Hamilton

Copywriter: Reagan Ward

Art Director: Ian Liu

Additional Credits: Project Manager: Emma Tonetti

Producer: Lauren Tuttman

Partner: Rick Cusato

SVP, Account Director: Nikki Maizel

VP, Account Director: Cristina Fotieo

Account Executive: Genevieve Gray

Assistant Account Executive: Abel Flint

Senior Planner: Steve House

Production Company: Vision

Production Company (location): New York

Director: Michael Andrews and Daniel Mabe

Director of Photography: Jordan Parrott

Editor (person & company): Jesus Sepulveda & Adam Talaid, Vision Post @ Grey

Music/Sound Design (person & company): Zachary Pollakoff (Music) & Dante Desole (Sound Design)

Principal Talent: James Murtaugh

Published: August 2015

Droga5: Motorola 'The Longest Search'

Brand: Motorola

Title: The Longest Search

Agency: Droga5 NY

Agency Website: http://droga5.com/

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Executive Creative Director: Neil Heymann

Creative Director: Hannes Ciatti

Creative Director: John McKelvey

Copywriter: Sarah Lloyd

Art Director: Mary Dauterman

Senior Designer: Candice Ralph

Additional Credits: Chief Creation Officer: SallyAnn Dale

Head of Broadcast Production: Ben Davies

Broadcast Producer: Rob Marmor

Broadcast Producer: Rebecca Wilmer

Head of Strategy: Chet Gulland

Senior Brand Strategist: Zack Cohn

Group Account Director: Melissa Nelson

Account Manager: Stephanie Thiel

Associate Account Manager: Yana Nemecek

Project Manager: Charlie Fisher

Production Company: MJZ

Director: Steve Ayson

DOP: Joost Van Gelder

Executive Producer: Emma Wilcockson

Producer: Donald Taylor

Editorial: Mack Cut

Editor: Ian Mackenzie

Assistant Editor: Mike Leuis

Executive Producer: Sasha Hirschfeld

Post Production: The Mill

Executive Producer: Sean Costelloe

Producer: Alex Bader

Music: “Ignition Remix” R Kelly

Sound: Phantom Audio

Mixer: Conrad Sanguineti

Published: August 2015

Jackson Wynne: ELXR Juice Lab Packaging Design

Brand: ELXR Juice Lab

Title: Packaging Design

Agency: Jackson Wynne

Agency Website: http://jacksonwynne.com

Creative Director: Paul Phillips

Art Director: Jack Shepherd

Published: December 2014

Short Rationale: ELXR Juice Lab is a cold-pressed juice company from Toronto, producing original organic formulas in their modern apothecary. Jackson Wynne provided branding, including a packaging design series for a simplified, iconic treatment for their products on classic Boston Round glass bottles, emulating a medicinal motif. The contents colour acts as the background. Clear labels were used for the 8oz version with a front and back label for each juice.

Y&R New York: Land Rover '@SolitudeInSawtooth' and '@BrotherhoodOfWonderstone'

Y&R New York/Land Rover/Instagram from YoungRubicam on Vimeo.

Brand: Land Rover

Title: @SolitudeInSawtooth and @BrotherhoodOfWonderstone

Agency: Y&R New York

Agency Website: http://www.yr.com/

Global Chief Creative Officer: Tony Granger

Executive Creative Director: Marc Sobier

Executive Creative Director: Greg Farley

Creative Director: Carlos Savage

Creative Director: Roy Torres

Additional Credits: Executive Producer: Mathieu Shrontz

Creative Retoucher: Raul Pardo

Production Company: Film Orange

Director: Runar Ingi

Director of Photography: Dimitri Karakatsanis

Published: July 2015

Short Rationale: To promote the recently launched Discovery Sport to 20- and 30-something drivers, Y&R made creative use of Instagram’s photo grid format in a way never seen before. Users can view these Land Rover Instagram adventures through two accounts, @SolitudeInSawtooth and @BrotherhoodOfWonderstone. Viewers can hold their device horizontally and scroll through the day-into-night panoseries to follow the wilderness adventures. They can also tap various tiles to view videos that progress the story, showcase technical off-roading knowledge, and learn unique survival tips, such as how to turn a leaf into a compass, or how to treat a wound in the wild. Land Rover is promoting the experiences via a series of web banners, as well as paid social media on Facebook and Instagram’s recently launched carousel ad units.

BBDO and Organic: AT&T 'Stories from the Network'

Brand: AT&T

Title: Stories from the Network

Agency: Organic; BBDO New York; BBDO Atlanta

Agency Websites: https://www.bbdo.com/ and http://www.organic.com/

Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Office, BBDO New York: Greg Hahn

Executive Creative Director, BBDO New York: Matt MacDonald

Chief Creative Officer, Organic: Chris Kelly

Executive Creative Director, Organic: Paul Kekalos

Creative Director, Organic: Marney Kerr

Copywriter, Organic: Marilyn Manno

Creative Director, BBDO New York: Niraj Zaveri

Copywriter, BBDO New York: Justin Lerner

Additional Credits: Producer BBDO New York: Jess Jacklin

Project Manager Organic: Abby Berman

Account Director, Organic: Casey Blackwood

Account Supervisor, Organic: Austin Russell

Account Director, BBDO Atlanta: Khari Mpagazehe

Social Editor, BBDO New York: Dave Krugman

Digital/Print Producer, BBDO New York: Courtney Fallow

Production Company: Warhorse

Director: Andrew Wonder

Producer: Alon Simcha

Director of Photography: Cameron Michael

Sound: Max Phillips

Editing House: Wax Editorial

Editor: Stephen Jess + Jason Sager

Executive Producer: Toni Limpari

Producer: Evan Meeker

Music Producer: Melissa Chester

Audio Mix: Sonic Union

Mixer: Mike Marinelli

Published: August 2015

Campbell Ewald: OnStar 'Long Hug' and 'Popcorn'

Brand: OnStar

Titles: Long Hug and Popcorn

Agency: Campbell Ewald

Agency Website: http://www.c-e.com/

Executive Creative Director: Curtis Melville

Creative Directors: Dan Grantham, David Goldberg, Regan Boldman

Art Directors: Jim Millis, Tiffany Wisnieski, Phil Foster, Jessica Bush

Copywriters: Kelly Warkentine, Beth Kaatz, Megan Dusnik, Megan McDonald

Additional Credits: Producers: Mary Ellen Krawczyk, Martha Torre-Carter, Nicole Kuhnlein, Meghan Carey

Group Management Supervisor: Laura Thornton

Senior Account Supervisor: Bryan Bush

Account Supervisor: Crystal Czupinski

Account Executives: Casey Miller, Andrew Doyle

Product Information Specialist: Tony Edgerson

Client Technology: Rob Lyons, Glenn Martin

Photographer/Designer: Bret Hawpe, Adam Ball

Managing Editor: Leslie Green

Production Company: Reset

Director: Renald Gresset

Director of Photography: Alwin Kuchler

Executive Producer: Louis Saint-Calbre

Editing House: White House Post

Editor: Martin Leroy, Rick Lawley

Producer: Marlo Baird Kinsey

Mixer: Mark Burton

Website Design: Wildlife LA

Published: August 2015

The Martin Agency: Geico 'Whispering'

Brand: Geico

Title: Whispering

Agency: The Martin Agency

Agency Website: http://www.martinagency.com/

Chief Creative Officer: Joe Alexander

Group Creative Director: Wade Alger

Group Creative Director: Steve Bassett

Creative Director: Sean Riley

Senior Copywriter: Ken Marcus

Additional Credits: Executive Producer: Brett Alexander

Senior Broadcast Producer: Heather Tanton

Junior Broadcast Producer: Coleman Sweeney

Group Account Director: Brad Higdon

Account Executive: Allison Hensley

Account Supervisor: Josh Lybarger

Business Affairs Supervisor: Suzanne Wieringo

Financial Account Supervisor: Monica Cox

Senior Production Business Manager: Amy Trenz

Senior Project Manager: Jason Ray

Production Company: Hungry Man

Director: Wayne McClammy

Managing Partner/Executive Producer: Kevin Byrne

Executive Producer/Head of Sales: Dan Duffy

Executive Producer: Mino Jarjoura

Executive Producer: Nancy Hacohen

Producer: Dave Bernstein

Production Supervisor: Shelly Silverman

Editorial Company: Rock Paper Scissors

Editor: Christjan Jordan

Assistant Editor: Pieter Viljoen

Executive Producer: Angela Dorian

Producer: Jared Thomas

Telecine: MPC

Colorist: Ricky Gausis

Color Producer: Summer McCloskey

Animation/VFX: MPC

Executive Producer: Elexis Stearn

Senior Producer: Juliet Tierney

Junior Producer: Nicole Saccardi

Creative Director: Paul O’Shea

CG Supervisor: Zach Tucker

Flame Lead: Benoit Mannequin

Flame: Blake Huber

Flame: Ben Persons

Nuke: Toma Bowen

FX Lead: Charles Trippe

FX: Patrick Manning, Nha Ca Chau, Nate Lapinski

Light Lead: Tim Kafka

Light: Brendon Echsner

Texture Lead: Brian Broussard

Animation Lead: Stew Burris

Animation: Ian Wilson

Rigging Lead: George Saavedra

Asset Supervisor: Aaron Hamman

Tracking Supervisor: Michael Lori

Audio Post Company: Rainmaker Studios

Engineer/Mixer: Jeff McManus

Published: August 2015

DigitasLBi: Whirlpool 'OK'

Brand: Whirlpool

Title: OK

Agency: DigitasLBi

Agency Website: http://www.digitaslbi.com/us/

Chief Creative Officer: Ronald Ng

Executive Creative Director: Morgan Carroll

SVP, Group Creative Director: Mike Frease

VP Creative Director: Jeremy Bacharach

Associate: Chris Jansma

Additional Credits: Senior Producer: Jennifer Passaniti

Executive Producer: Greg Lederer

EVP Account Mgmt: Chris Reed

VP/Group Account Director: Andrea Kroll

Account Director: Kristine Kobe

Photographer/Designer: Arnaud Uttenhove (photographer)

Production Company: Caviar Content

Director: Arnaud Uyttenhove

Director of Photography: Chayse Irvin

Executive producer: Kim Dellara

Line Producer: Bernard Rahill

Editing House: Beast

Editor: Angelo Valencia

Producer: Lauren Roth

Music House: Genuine

Composer: John Ferreira

Sound Design: Particle Audio

Sound designer: Katy Mindeman

Audio Mix: Particle Audio

Mixer: Katy Mindeman

Published: August 2015

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