US Creative Department: Featuring 360i, KBS Toronto, Droga5 and more
Welcome to US Creative Department.
Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.
It will give you, the reader, the chance to decide what is best.
You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week'.
Submit your vote before Wednesday August 19 to guarantee your vote has been counted.
To submit work for future publication contact minda.smiley@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.
360i: Oreo 'An Ode to the Forgotten Finger'
Brand: Oreo
Title: An Ode to the Forgotten Finger
Agency: 360i
Agency Website: http://www.360i.com/
Chief Creative Officer: Pierre Lipton
Group Creative Director: Aaron Mosher
Group Creative Director: Dave Yankelewitz
Art Director: Declan Dyrnes-Enoch
Sr. Copywriter: Alex Augustinos
Sr. Art Director: Bjorn Kusa
Copywriter: Avi Azouz
Additional Credits: Group Director, Content Production: Phillip Pessaro
Producer: Alanda Fellows
VP, Group Account Director: Sandra Ciconte
Account Director: Josh Lenze
Account Supervisor: Lauren Fuller
VP Strategy: Shankar Gupta
Senior Strategist: Maggie Walsh
Senior Social Marketing Manager: Namrata Patel
Social Marketing Manager: Katya Kotlyar
Social Marketing Manager: Sarah Wanger
Production Company: North of New York
Executive Producer: Harrison Nalevansky
Director: Matthew Thompson
Producer: Patrick Donovan
Editorial: Whitehouse Post
Producer: Alejandra Alacon
Editor: Matt Schaff
Published: August 2015
KBS Toronto: UN Women 'Leaders'
Brand: UN Women
Title: Leaders
Agency: KBS Toronto
Agency Website: http://www.kbsp.ca/wp/
Chief Creative Officer: Matt Hassell
Creative Director: Marketa Krivy
Art Director: Stefan D’Aversa
Copywriter: Phil Coulter
Additional Credits: Broadcast Producer: Brenda Surminski
VP, Group Account Director: Marie Magnin
Director: Natalie Rae - OPC
Executive Producer: Harland Weiss
DOP: Kate Arizmendi
Producer: Dennis Beier
Casting: Steven Mann Casting
Editor: Lauren Horn – School Editing
Audio Supervisor: Adam Damelin - Eggplant
Musician (Say it Loud): Daniela Andrade
Music Producer (Say is Loud): Dabin Lee
Published: August 2015
Havas Worldwide Chicago: Hefty 'Mrs. Bush' and 'Teachers'
Brand: Hefty
Titles: Mrs. Bush and Teachers
Agency: Havas Worldwide Chicago
Agency Website: http://chi.havasworldwide.com/
Chief Creative Officer: Jason Peterson
Group Creative Director: Ecole Weinstein
Creative Director: Shelby Georgis
Copywriter: Matt Bush, Ellie Brzezenski
Additional Credits: Co-Head of Production, NA: David Evans
Executive Producer: Brigette Whisnant
Producer: Jordan Sider
Business Affairs Manager: Bonnie Hamilton
Group Account Director: Lisa Evia
Account Director: Kevin Passolt
Sr. Project Manager: Matt Hartwig
Production Company: Caviar Content
Director: Jeff Bitsack
Executive Producer: Darren Foldes
Producer: Tova Dann
Director of Photography: Giorgio Scali
Editorial Company: Studio 6 CHI
Sr. Editor: Mike Abrams, Andrew Maggio
Sr. Audio Engineer: Todd Bernstein, Studio 6 CHI; Mark Ruff, CRC
Executive Producer: Lauren Shawe
Post Producer: Jordan Sider, Kara Weinert
Colorist: Luke Morrison, The Mill
Assistant Editor: Kelsey Moher
Graphic Artist: Jesse Willis, Studio 6 CHI
Published: August 2015
Short Rationale: With back-to-school promotions rolling out and education being a hot topic in the upcoming political election, Hefty has unveiled a new online campaign called #SaidNoSchoolEver. Through online video, social media, and influencer outreach, the campaign highlights the pervasive problem facing public schools across the country: lack of funding.
PP+K: Visit Tampa Bay 'When It Rains, We Pour,' 'Brew With a View' and 'Craft Culture'
Brand: Visit Tampa Bay
Titles: When It Rains We Pour, Brew With a View, and Craft Culture
Agency: PP+K
Agency Website: http://uniteppk.com/
Executive Creative Director: Tom Kenney
Creative Director: Paul Prato
Sr. Art Director: Javier Quintana
Jr. Art Director: Kaleen Daniels
Writers: Cooper Cruz, Hunter Savage
Additional Credits: Account Supervisor: Rey Futch
Assistant Account Executive: Kelsey Swagler
Published: June 2015
Grey New York: Canon 'Never Again'
Brand: Canon USA
Titles: Eulogy, Touchdown and Concert
Agency: Grey New York
Agency Website: http://grey.com/global
Chief Creative Officer (Global): Tor Myhren
Chief Creative Officer (New York): Andreas Dahlqvist
Executive Creative Director: Steve Krauss
Executive Creative Director: Ari Halper
Group Creative Director: Stu Mair
Group Creative Director: Anthony DeCarolis
Associate Creative Director: Noel Hamilton
Copywriter: Reagan Ward
Art Director: Ian Liu
Additional Credits: Project Manager: Emma Tonetti
Producer: Lauren Tuttman
Partner: Rick Cusato
SVP, Account Director: Nikki Maizel
VP, Account Director: Cristina Fotieo
Account Executive: Genevieve Gray
Assistant Account Executive: Abel Flint
Senior Planner: Steve House
Production Company: Vision
Production Company (location): New York
Director: Michael Andrews and Daniel Mabe
Director of Photography: Jordan Parrott
Editor (person & company): Jesus Sepulveda & Adam Talaid, Vision Post @ Grey
Music/Sound Design (person & company): Zachary Pollakoff (Music) & Dante Desole (Sound Design)
Principal Talent: James Murtaugh
Published: August 2015
Droga5: Motorola 'The Longest Search'
Brand: Motorola
Title: The Longest Search
Agency: Droga5 NY
Agency Website: http://droga5.com/
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Creative Director: Hannes Ciatti
Creative Director: John McKelvey
Copywriter: Sarah Lloyd
Art Director: Mary Dauterman
Senior Designer: Candice Ralph
Additional Credits: Chief Creation Officer: SallyAnn Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer: Rob Marmor
Broadcast Producer: Rebecca Wilmer
Head of Strategy: Chet Gulland
Senior Brand Strategist: Zack Cohn
Group Account Director: Melissa Nelson
Account Manager: Stephanie Thiel
Associate Account Manager: Yana Nemecek
Project Manager: Charlie Fisher
Production Company: MJZ
Director: Steve Ayson
DOP: Joost Van Gelder
Executive Producer: Emma Wilcockson
Producer: Donald Taylor
Editorial: Mack Cut
Editor: Ian Mackenzie
Assistant Editor: Mike Leuis
Executive Producer: Sasha Hirschfeld
Post Production: The Mill
Executive Producer: Sean Costelloe
Producer: Alex Bader
Music: “Ignition Remix” R Kelly
Sound: Phantom Audio
Mixer: Conrad Sanguineti
Published: August 2015
Jackson Wynne: ELXR Juice Lab Packaging Design
Brand: ELXR Juice Lab
Title: Packaging Design
Agency: Jackson Wynne
Agency Website: http://jacksonwynne.com
Creative Director: Paul Phillips
Art Director: Jack Shepherd
Published: December 2014
Short Rationale: ELXR Juice Lab is a cold-pressed juice company from Toronto, producing original organic formulas in their modern apothecary. Jackson Wynne provided branding, including a packaging design series for a simplified, iconic treatment for their products on classic Boston Round glass bottles, emulating a medicinal motif. The contents colour acts as the background. Clear labels were used for the 8oz version with a front and back label for each juice.
Y&R New York: Land Rover '@SolitudeInSawtooth' and '@BrotherhoodOfWonderstone'
Y&R New York/Land Rover/Instagram from YoungRubicam on Vimeo.
Brand: Land Rover
Title: @SolitudeInSawtooth and @BrotherhoodOfWonderstone
Agency: Y&R New York
Agency Website: http://www.yr.com/
Global Chief Creative Officer: Tony Granger
Executive Creative Director: Marc Sobier
Executive Creative Director: Greg Farley
Creative Director: Carlos Savage
Creative Director: Roy Torres
Additional Credits: Executive Producer: Mathieu Shrontz
Creative Retoucher: Raul Pardo
Production Company: Film Orange
Director: Runar Ingi
Director of Photography: Dimitri Karakatsanis
Published: July 2015
Short Rationale: To promote the recently launched Discovery Sport to 20- and 30-something drivers, Y&R made creative use of Instagram’s photo grid format in a way never seen before. Users can view these Land Rover Instagram adventures through two accounts, @SolitudeInSawtooth and @BrotherhoodOfWonderstone. Viewers can hold their device horizontally and scroll through the day-into-night panoseries to follow the wilderness adventures. They can also tap various tiles to view videos that progress the story, showcase technical off-roading knowledge, and learn unique survival tips, such as how to turn a leaf into a compass, or how to treat a wound in the wild. Land Rover is promoting the experiences via a series of web banners, as well as paid social media on Facebook and Instagram’s recently launched carousel ad units.
BBDO and Organic: AT&T 'Stories from the Network'
Brand: AT&T
Title: Stories from the Network
Agency: Organic; BBDO New York; BBDO Atlanta
Agency Websites: https://www.bbdo.com/ and http://www.organic.com/
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Office, BBDO New York: Greg Hahn
Executive Creative Director, BBDO New York: Matt MacDonald
Chief Creative Officer, Organic: Chris Kelly
Executive Creative Director, Organic: Paul Kekalos
Creative Director, Organic: Marney Kerr
Copywriter, Organic: Marilyn Manno
Creative Director, BBDO New York: Niraj Zaveri
Copywriter, BBDO New York: Justin Lerner
Additional Credits: Producer BBDO New York: Jess Jacklin
Project Manager Organic: Abby Berman
Account Director, Organic: Casey Blackwood
Account Supervisor, Organic: Austin Russell
Account Director, BBDO Atlanta: Khari Mpagazehe
Social Editor, BBDO New York: Dave Krugman
Digital/Print Producer, BBDO New York: Courtney Fallow
Production Company: Warhorse
Director: Andrew Wonder
Producer: Alon Simcha
Director of Photography: Cameron Michael
Sound: Max Phillips
Editing House: Wax Editorial
Editor: Stephen Jess + Jason Sager
Executive Producer: Toni Limpari
Producer: Evan Meeker
Music Producer: Melissa Chester
Audio Mix: Sonic Union
Mixer: Mike Marinelli
Published: August 2015
Campbell Ewald: OnStar 'Long Hug' and 'Popcorn'
Brand: OnStar
Titles: Long Hug and Popcorn
Agency: Campbell Ewald
Agency Website: http://www.c-e.com/
Executive Creative Director: Curtis Melville
Creative Directors: Dan Grantham, David Goldberg, Regan Boldman
Art Directors: Jim Millis, Tiffany Wisnieski, Phil Foster, Jessica Bush
Copywriters: Kelly Warkentine, Beth Kaatz, Megan Dusnik, Megan McDonald
Additional Credits: Producers: Mary Ellen Krawczyk, Martha Torre-Carter, Nicole Kuhnlein, Meghan Carey
Group Management Supervisor: Laura Thornton
Senior Account Supervisor: Bryan Bush
Account Supervisor: Crystal Czupinski
Account Executives: Casey Miller, Andrew Doyle
Product Information Specialist: Tony Edgerson
Client Technology: Rob Lyons, Glenn Martin
Photographer/Designer: Bret Hawpe, Adam Ball
Managing Editor: Leslie Green
Production Company: Reset
Director: Renald Gresset
Director of Photography: Alwin Kuchler
Executive Producer: Louis Saint-Calbre
Editing House: White House Post
Editor: Martin Leroy, Rick Lawley
Producer: Marlo Baird Kinsey
Mixer: Mark Burton
Website Design: Wildlife LA
Published: August 2015
The Martin Agency: Geico 'Whispering'
Brand: Geico
Title: Whispering
Agency: The Martin Agency
Agency Website: http://www.martinagency.com/
Chief Creative Officer: Joe Alexander
Group Creative Director: Wade Alger
Group Creative Director: Steve Bassett
Creative Director: Sean Riley
Senior Copywriter: Ken Marcus
Additional Credits: Executive Producer: Brett Alexander
Senior Broadcast Producer: Heather Tanton
Junior Broadcast Producer: Coleman Sweeney
Group Account Director: Brad Higdon
Account Executive: Allison Hensley
Account Supervisor: Josh Lybarger
Business Affairs Supervisor: Suzanne Wieringo
Financial Account Supervisor: Monica Cox
Senior Production Business Manager: Amy Trenz
Senior Project Manager: Jason Ray
Production Company: Hungry Man
Director: Wayne McClammy
Managing Partner/Executive Producer: Kevin Byrne
Executive Producer/Head of Sales: Dan Duffy
Executive Producer: Mino Jarjoura
Executive Producer: Nancy Hacohen
Producer: Dave Bernstein
Production Supervisor: Shelly Silverman
Editorial Company: Rock Paper Scissors
Editor: Christjan Jordan
Assistant Editor: Pieter Viljoen
Executive Producer: Angela Dorian
Producer: Jared Thomas
Telecine: MPC
Colorist: Ricky Gausis
Color Producer: Summer McCloskey
Animation/VFX: MPC
Executive Producer: Elexis Stearn
Senior Producer: Juliet Tierney
Junior Producer: Nicole Saccardi
Creative Director: Paul O’Shea
CG Supervisor: Zach Tucker
Flame Lead: Benoit Mannequin
Flame: Blake Huber
Flame: Ben Persons
Nuke: Toma Bowen
FX Lead: Charles Trippe
FX: Patrick Manning, Nha Ca Chau, Nate Lapinski
Light Lead: Tim Kafka
Light: Brendon Echsner
Texture Lead: Brian Broussard
Animation Lead: Stew Burris
Animation: Ian Wilson
Rigging Lead: George Saavedra
Asset Supervisor: Aaron Hamman
Tracking Supervisor: Michael Lori
Audio Post Company: Rainmaker Studios
Engineer/Mixer: Jeff McManus
Published: August 2015
DigitasLBi: Whirlpool 'OK'
Brand: Whirlpool
Title: OK
Agency: DigitasLBi
Agency Website: http://www.digitaslbi.com/us/
Chief Creative Officer: Ronald Ng
Executive Creative Director: Morgan Carroll
SVP, Group Creative Director: Mike Frease
VP Creative Director: Jeremy Bacharach
Associate: Chris Jansma
Additional Credits: Senior Producer: Jennifer Passaniti
Executive Producer: Greg Lederer
EVP Account Mgmt: Chris Reed
VP/Group Account Director: Andrea Kroll
Account Director: Kristine Kobe
Photographer/Designer: Arnaud Uttenhove (photographer)
Production Company: Caviar Content
Director: Arnaud Uyttenhove
Director of Photography: Chayse Irvin
Executive producer: Kim Dellara
Line Producer: Bernard Rahill
Editing House: Beast
Editor: Angelo Valencia
Producer: Lauren Roth
Music House: Genuine
Composer: John Ferreira
Sound Design: Particle Audio
Sound designer: Katy Mindeman
Audio Mix: Particle Audio
Mixer: Katy Mindeman
Published: August 2015