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Entertainment Marketing: Movies, TV, Music and Gaming UK Havas

Infographic: UK listening habits: Havas claims 73% of Brits still buy CDs

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By John McCarthy | Opinion Editor

July 27, 2015 | 2 min read

An extensive study from Havas Sports & Entertainment into global music consumption patterns has unearthed a number of surprising findings in the UK market.

The ‘Fans.Passions.Brands’ study, conducted in partnership with the University of Southern California’s Annenberg Innovation Lab, questioned 18,000 people across 17 countries on how they consume, discover and engage with music.

1,000 British respondents revealed that the UK still boasts some old school music fans with 73 of respondents claiming to still purchase CDs and other physical media. Only 43 per cent admitted to purchasing digital copies through the likes of iTunes, Google Play and Amazon.

Additionally, radio remained the most popular way to listen to music in the UK, with 68 per cent using their car radio at least once a week.

Check out the infographic below.

Lucien Boyer, president and global chief executive of Havas Sports & Entertainment, said: “Music is an extremely effective marketing tool for brands looking to connect with people, as long as you can understand this passion and what drives it.

“In order to capture the digitally native ‘Shuffle Age’ fan that engages through the ‘Logic of Exploration’, brands can help them discover new artists across music genres, thus creating unique meaningful moments they would like to share.”

Olivier Robert-Murphy, global head of new business at Universal Music Group, added: “We announced our global partnership with Havas in January, giving us access to new tools, data and insight into consumers and their passion for music and artists.

“We are really excited to use the findings of this study to identify ways for brands to better connect with our artists and their fans.”

Entertainment Marketing: Movies, TV, Music and Gaming UK Havas

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