More than 25% of last week’s social TV reactions were about the U.S. Women’s Soccer World Cup win
Tweeters last week were proverbially chanting U-S-A! U-S-A! In this week's social TV review from Canvs, the 2015 FIFA Women’s World Cup final game between the USA and Japan generated 955,056 of the 3,661,068 reactions last week on Twitter.
The once-every-four-years event took a bite out of Shark Week’s thunder, although Discovery's perennial summer favorite managed 890 “addicted” reactions.
Below, additional insights from Canvs, followed by an infographic:
· Carli Lloyd was mentioned in 21% of reactions, 201k total, and 53% of those expressed love for her.
· Alex Morgan was mentioned in 5% of reactions, 49k total, and 64% of those expressed love.
· Abby Wambach was mentioned in 4% of reactions, 44k total, and 53% of those expressed love.
Reaction Source: Canvs. Canvs analyzes Tweets about TV (as captured by Nielsen), identifies Tweets containing emotions, and arranges them into themes called reactions.
Tweet Source: Nielsen. Relevant Tweets captured from three hours before, during, and three hours after an episode's initial broadcast, local time.
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