Need to Know – The latest US media & marketing news: Reddit rebels Pao rule, Facebook GIFs up & Amazon hits 20
Morning all, here’s a glimpse at all the media and marketing news you should know today.
1. Amazon is set to launch a Prime Day sale to celebrate a total of two decades in business reports Cnet. The e-commerce giant will from 15 July, roll out new deals every 10 minutes throughout the day.
2. Facebook Messenger is testing GIF sharing features to make up ground lost to sites such as Tumblr – which specialises in hosting such content. TechCrunch reports that while the social network will still lag behind on such fronts, the Messenger app has expanded to facilitate the sending of rich media such as GIFs.
3. Redditors are appealing to have the site’s chief executive Ellen Pao removed from her positon following a protest blackout of much of communities. Business Insider announced that a petition calling for Pao's removal has reached over 100,000 signatures in just three days.
4. Facebook’s image screening process is under scrutiny after a gay teen’s story regarding his coming out was flagged and removed by the social network. Posted by story-sharing group Humans of New York, the captioned image was removed for reasons yet unknown according to the page’s administrator.
5. Twitter’s top secret real-time tweet aggregator platform – which is being marketed for live events such as awards and sports fixtures and breaking new, is rumoured to be called ‘Moments’. Mashable reports that the feature, which will be available to individuals who are not even logged in will be curated by content editors.
6. WPP has landed on Cuba shortly after relations between the island state and the US improved following president Obama lifting sanctions. MediaPost reports that the international agency has set up shop to prosper from what will likely be increasing western investment.
7. Chipotle stock has been predicted to drop as much as a fifth as the brand fails to combat dropping sales. Dropping sales and the removal of pork products could hurt the firm further after an already disappointing quarter.
8. JWT has snagged Kellogg’s Special K from Leo Burnett reports Ad Age. After 65 years as Kellogg’s lead agency, the firm has lost Special K US although it will continue to administer Europe and Canada operations.
Stay in the media and marketing news loop at thedrum.com and to receive The Drum's US Daily Newsletter sign up here.