What does it take to be a great creative? Rob Rogers, Sudler CCO & co-CEO of Americas

Sudler chief creative officer and co-chief executive of Americas, Rob Rodgers has described great creatives as people who can share ideas and inspire.

Speaking to The Drum for the first in a series of interviews with international senior creative professionals, Rogers explained; "Some people just seem to fully formed when they pop out of the womb but as you get older the sign of a great creative is the willingness to share their ideas with others and not to be so protective about the special thing I'm doing and who has the ability to inspire others push the work really hard."

He added that what makes a great junior creative was someone who had "a wild, free spirit" who could also combine ideas together.

Rogers was speaking from the Cannes Festival of Creativity where he was Jury President for the Health Awards.

The full interview can be viewed above.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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