Spotify fans go loco over mandatory new logo update

Spotify has changed its logo today in an update which inconvenienced users by requiring them to redownload the app.

"Refreshing" the logo with a stronger shade of green to complement a new colour scheme on the desktop and mobile UI brought the company under fire however.

Social media users were largely confused - or annoyed by the scheme.

The Spotify Design team jumped to the defence of the vibrant new logo however.

A wider statement from Spotify read: "Some of you might have noticed a slightly new green in the Spotify app since the last update. We're excited to finally see this rolling out as part of our bigger brand refresh we introduced earlier this year at SXSW.

"As much as we got used to the old "broccoli" green we felt that the dreary brand palette was desperate for an upgrade. It was time to give it a little refresh and make sure it goes well with our vibrant new color palette.

"The new green has a little more "pop" and just feels right at home in our new color palette which has grown to nearly three dozen colors. It not only looks more fresh & modern but also feels more easy on the eye, especially when applying it fullscreen."

"We can't wait to show you more of what we have been working on. And of course, we all appreciate your feedback and always love to hear your opinion."

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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