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Crabbies enlists Vic Reeves to urge viewers to try its Original Alcoholic Ginger Beer

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By John McCarthy | Opinion Editor

May 23, 2015 | 2 min read

Drinks manufacturer Halewood International has launched a multi-platform marketing campaign for Crabbie’s Original Alcoholic Ginger Beer featuring the voice-over talents of comedian Vic Reeves.

The push runs with the brand proposition ’Try it you might like it’ and kicked off with national TV activations 21 May. It will be supplemented with additional content across radio, TV, PR, social media and trade press,

Richard Clark, marketing director at Halewood International, said: “The next chapter of our campaign sets out to remind consumers what they love about Crabbie’s Original Alcoholic Ginger Beer and encourage the few who haven’t sampled the liquid to give it a try.

“We’ve been delighted and encouraged by the support received from retailers and customers since the brand launched in 2009. We hope this exciting new campaign will take the brand to the next level and reinforce the brands fantastic taste credentials.”

To drive sales, sampling will be held at outdoor events across the UK.

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