Nescafé Gold Blend campaign aims to reconnect consumers with Golden Moments
Nescafé Gold Blend has released a new advertising campaign to reconnect consumers with the unique moments in life.
The campaign, entitled ‘Dinosaurs’, was created by Publicis London, and will run across TV, cinema, outdoor and social media across the UK featuring the strapline: ‘Nescafé Gold Blend. Golden opportunities await.’
Richard Howatson, marketing director, Nestlé Beverage Division said: “Publicis and the Nescafé Gold Blend marketing team have developed a highly emotive campaign, which gets right to the heart of the modern relationship consumers have with this iconic brand.
“The consumer response has been very positive and we have strong plans in place to maximise the impact”.
OgilvyOne has handled the social media activity for the campaign, while the TV campaign was shot in South Africa and directed by Christian McKenzie and Patrick Chen.
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Publicis London
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