London Advertising doubts parliament majority with Protein World parody ‘Coalition Body Ready’ ad
London Advertising has repurposed Protein World’s reviled ‘Beach Body Ready’ ad with a humorous slot featuring a topless David Cameron pondering whether he is indeed ‘Coalition Body Ready’.
The creative, which will be shared on social media, will look to emulate the levels of viral exposure achieved by Protein World’s ‘Beach Body Ready’ ads, a London Underground diet pill campaign which was widely vandalised by protestors.
The creative from London Advertising aims to spark debates around which party will muster a majority and become the dominant force in Westminster following the announcement of the results on Friday (7 May).
The ad's yellow background has been widely parodied with even Carlsberg subverting it with its own contrasting ‘Beer Body Ready’ proposition which debuted alongside the hated ads in the London Underground.
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