TV ratings have been declining, and Netflix may be the reason for the sharp drop.
According to Re/code, analyst Michael Nathanson estimates that the 10 billion hours of video streamed via Netflix last quarter may be responsible for the 43 per cent ratings decline major networks saw.
“Netflix as a percentage of traditional TV will steadily rise to the low-double-digit range over the next four years, representing the majority of the declines in traditional TV viewing,” Nathanson said.
The most ironic part about the shift is that Netflix makes its money by re-airing shows created by the very networks it is threatening.
To counter this, there have been rumors that networks and studios will cut-back on sales to Netflix, though nothing of this nature has been confirmed.
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