Sprinklr valued at more than $1bn after latest funding round

Credit: m | monroe design

Social media management company Sprinklr has announced $46m in new funding, putting its valuation at more than $1bn.

Sprinklr’s software powers more than four billion social connections across 77 countries, with clients including the Gap, Intel, Virgin America, and Samsung.

The investment is the company’s fifth in four years, and will support its expansion into adjacent product markets and geographies. Existing investors Battery Ventures, Intel Capital, and Iconiq Capital led the round of investing.

Neeraj Agrawal, general partner at Battery Ventures, said: “Sprinklr’s customer focus, engineering strength, and already proven execution are all factors that make me optimistic about the company’s potential to be a category leader.”

Last year, the company, headquartered in New York City, tripled in size and acquired four companies: Dachis Group, TBG Digital, Branderati, and Pluck.

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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