Heineken continues adventure style initiatives with Dream Island film
Heineken has launched a new film titled Dream Island which follows six consumers from around the world fulfilling abandoned dreams as the drinks maker looks to build on previous adventure style initiatives.
The campaign, produced by global creative agency, Publicis Italy, follows Heineken’s previous travel experiments Dropped and Departure Roulette, and shows the consumers as they arrive at what they believe to be a week-long holiday in Thailand.
However, the three couples are then each given the opportunity to carry out a dream they have abandoned, such as travelling the world on a sail boat or building a beach bar on a remote island.
Gianluca Di Tondo, senior director global, Heineken Brand, said that Dream Island builds on the beer makers’ belief that you must “cross your borders to fulfil your dreams”.
“It is a human truth that we talk about aspirations in life, but many fail to act upon it. For us, this film is our opportunity to deliver that powerful message and inspire people to be courageous and aspirational in their everyday life. By helping these lucky consumers realize and fulfil their dreams, we hope to send a clear message that it’s never too late for dreams to leave the bar and be fulfilled.”
Last May Heineken launched global campaign Cities of the World to encourage men to "unlock the secrets" of the cities they live in by taking on new adventures.