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Navigate Digital partners Media Circus to tackle booming Australian affiliate market

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By Michael Feeley | Founder and chief exec

March 13, 2015 | 1 min read

Independent media agency Navigate Digital is to enter the rapidly-developing Australian affiliate marketing space via a partnership with Brisbane-based agency Media Circus.

Australian expenditure on online advertising grew by more than 25 per cent in 2014 to 1.4 billion AUD, according to recent IAB figures, with affiliate marketing programmes estimated to account for roughly 10 percent of the total.

Navigate co-founder Matt D’Alton said: “Affiliate marketing has grown massively in recent years and defined its place in the digital marketing mix in the UK. We’re excited to take the lessons we have learned in the UK and apply them to the Australian landscape. Our affiliate expertise complements Media Circus’ core offering, adding a valuable new string to their bow, while we benefit from their established network and in-depth knowledge of the local marketplace.”

Navigate Digital will commence work in April on existing client Cotswold Outdoor’s Australian affiliate program and are currently “in talks” with a number of Australian brands, says D’Alton.

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Navigate Digital

Navigate Digital is an independent, international, award winning, digital media agency.

We’re experts in helping advertisers find different ways to exploit digital media in all its forms. We have a range of techniques to connect consumers with your brand.

Most importantly, we employ a strategic approach that is bespoke to every one of our clients to provide innovative digital media solutions that deliver tangible results.

Established in 2007, the agency is run by its founding partners - John Kimbell & Matt D'Alton and has offices in London and Sydney.

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Affiliates Marketing Paid Search Media Planning & Buying Social Media Content Creation

 

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