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UK TV advertising market hits record £4.91bn in 2014

The UK advertising market continues to grow from strength to strength following a 6 per cent increase in sales last year to reach £4.91bn – the fifth consecutive year of growth to be enjoyed by the sector.

Compiled by Thinkbox the latest batch of figures was boosted by the growth of online brands such as Amazon, Google and Netflix with online brands and services doubling investment in the sector to over £400m since 2010.

The market was also given a lift by 800 new and returning advertisers who took linear spots, sponsorship, broadcaster VOD, and product placement packages in 2014. Their combined output saw the average commercial TV viewer exposed to 45 ads whilst watching 2 hours and 25 minutes of content each day.

Lindsey Clay, Thinkbox’s chief executive: “This is the fifth consecutive year that TV advertising revenue has increased in the UK. Confidence in TV advertising reflects its unrivalled ability to create business profit and sales. It is also a testament to the brilliant content invested in by the UK broadcasters and the unique qualities of TV as a medium. No other form of advertising can do what TV does. And, as TV viewing evolves to become more flexible for viewers, this is opening up new opportunities for brands to harness its power.”

Foecasts prepared by The Advertising Association and Warc suggest that TV ad revenues will grow by a further 5.5 per cent in 2015.

John Glenday

John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

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