Hasbro sees 5% revenue boost thanks to deals with Hollywood blockbusters
Hasbro’s net revenues have increased by five per cent in 2014 according to a report released by the popular toy company earlier today.
Net earnings for the full year were $415.9m, compared with the 2013 net earnings of $286.3m.
“2014 was a good year for Hasbro. We grew revenues, profitability and returned significant capital to our shareholders,” said Brian Goldner, Hasbro’s president and chief executive officer in a statement. “These results highlight the power of building innovative brand experiences based firmly in global consumer insights and supported by compelling stories. Investments in our brand blueprint are unlocking value in our brand portfolio and we begin 2015 well positioned to capitalize on our efforts.
The company, best known for creating Monopoly and Play-Doh, may owe its improved performance to connections made with blockbuster films.
Both Disney’s Avengers and Paramount’s Transformers boosted Hasbro’s fourth quarter sales which increased by one percent to $1.3bn.
While many of the company’s girl’s toys struggled to sell last quarter, the boy’s department, which included toys from the movie franchises, saw a 21 per cent rise.
“Characters and story-led brands are winning the day,” said Goldner during this morning’s conference call.
The coming year is packed with Hollywood releases, which may further elevate the brand’s success. By the end of the summer, consumers can expect to see toys for the new Avenger’s movie, Jurassic World, and Minions.