How to make programmatic more creative – brands and experts offer tips

How to make programmatically-traded ads an area which excites the creative agencies as well as the media ones, has become an increasingly urgent topic. As the method of automated trading continues to mature, and brands and agencies become jaded with the seemingly endless technology-dominated conversations and jargon in the area, the importance of the creative agency’s role has become blindingly clear.

Brands, agencies and suppliers spoke to The Drum about what needs to be addressed before creative agencies can become interested in the discussion.