TravelSupermarket appoints The Corner to lead £3.5m TV & digital campaign
Travel comparison platform TravelSupermarket has named The Corner London as creative lead for a £3.5m TV and digital summer campaign following a competitive pitch.
The account win will see Corner work on branding, marcomms, positioning, digital assets and ATL advertising and will commence with a new campaign to coincide with the peak summer market.
Darren Bentley, marketing director at TravelSupermarket said: “The Corner showed comprehensive knowledge of the opportunities and challenges our business faces in 2015 and beyond. Neil and the team quickly demonstrated an understanding of the brand, our customers, and where we’re trying to take TravelSupermarket over the next 2 years. We couldn’t be happier to have them on board.”
Neil Simpson, founding partner, The Corner added: “It’s exciting to be working on a brand that has transformational plans in the pipeline. The travel sector has been revolutionised by comparison sites in recent years as customers become more independent at researching and booking their holidays online. This win is the perfect way for The Corner to kick off 2015.”
Mother London’s relationship with TravelSupermarket parent MoneySuperMarket is unaffected by the move.